Writing concise and engaging copy is a real challenge. Yet if your words fall short, potential clients will turn away. Offline copy isn't interactive. Web copy is. Web copy needs to be formatted in easy-to-read chunks. It's hard to read a lot of copy online. Break up your copy with headers, subheaders, short paragraphs and bullet points. Web copy has a powerful advantage over offline copy: Interaction. Interaction create persuasive momentum. What actions do you want your visitors to take? Your website should be planned with visitor goals and company goals in mind. Use your web copy to answer your visitors' questions, address their objections, and provide steps that move them toward the actions you want them to take. The Web Copy Pro provides a step by step system for: Crisp, succinct... Less

Microsoft Commerce Server 2009 R2 Enterprise Processor License Microsoft Commerce Server 2009 is Microsoft’s premier server for creating e-commerce solutions, building on over 10 years of innovation and success. Commerce Server 2009 helps set a new benchmark for simplicity—it comes with a new, production- ready, out-of-the-box, color-neutral Web site that allows businesses to get their stores live and merchandise moving more quickly. New page templating features mean organizations can change the look and feel of a site just by pointing and clicking. Microsoft Commerce Server 2009 Enterprise has no restrictions on topology and site set up. It also includes the following features (which are not included in the Standard Edition) Sharing of catalog and marketing campaigns across Web sites... Less

A comprehensive introduction to the underlying technologies of e-commerce. This book explores the full range of technologies, protocols, and techniques necessary for building successful e-commerce sites. The authors begin with an overview of the Internet and the Web, then quickly move on to explain server-side programming techniques, cryptography and Internet security, and how to take advantage of leading-edge technologies such as mobile agents, WAP, XML, and data mining tools. Placing this technical know-how in business context, the authors then walk readers through actual e-commerce applications, from Internet payment systems to Web advertising and publishing. A running case study depicting a Virtual Book Store (VBS), step-by-step programming exercises, and real-world examples round out... Less

The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is unique about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. Reflecting the lessons of the last few years, Principles of Internet Marketing looks at Internet marketing by traditional large companies, small business, and online startups.

From basic concepts to research grade material and future directions, the Near Field Communications Handbook provides comprehensive technical coverage of this rapidly emerging field. Walking readers through emerging applications, it offers a glimpse at a future in which near field communication (NFC) technology is fully integrated into daily life. Containing cutting-edge contributions from 50 experts from around the world, the book covers the range of topics related to NFC. It begins with an overview of the basics in digital, biometric, and mobile identity and security. Next, it reviews NFC applications with an all-in-one device and provides detailed guidelines for designing NFC applications with high levels of acceptance in consumer markets. Investigates the role of NFC in the... Less

Ecommerce and Information Technology in Hospitality and Tourism fills a serious need for useful information about the applications of ecommerce and information technology in this industry. The Author takes the view that the industry continues to experience dramatic changes as a result of Internet technology. The text provides an extensive discussion of information technology, e-commerce and e-marketing as these emerging technologies apply to the hospitality and tourism industry. Concepts, terms and technical jargon are explained using non-technical terms and analogies. Students will be well prepared to tackle the challenges of ecommerce and information technology in the Hospitality and Tourism industry. Essential information on business-to-busine ss and business-to-consum er... Less

This exciting new text highlights legal issues related to maintaining and conducting business on the World Wide Web. The text covers basic on-line legal environment topics plus specific topics that relate to management, marketing, human resources, finance, accounting/taxati on, and economics. For maximum flexibility, the book can be sold as the core text or can be split into discipline- specific modules.

Although the Internet is now a planet-wide communication medium, we have remarkably little quantitative understanding of it. This ground breaking book provides a comprehensive overview of the important field of Internet Measurement, and includes a first detailed look at three areas:* measurements of Internet infrastructure: routers, links, network connectivity and bandwidth,* measurements of traffic on the Internet: packets, bytes, flows, sessions, etc.,* measurements of various key Internet applications: DNS, Web, Peer-to-Peer, and networked games.Each area is discussed in depth, covering the challenges faced (such as data availability, data management and statistical issues), the tools and methods that are available to address those challenges, and the state of current knowledge in the... Less

This groundbreaking book introduces the application of statistical methodologies to e-Commerce dataWith the expanding presence of technology in today's economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Statistical Methods in e-Commerce Research is the first book of its kind to focus on the statistical models and methods that are essential in order to analyze information from electronic- commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity.This collection gathers over thirty researchers and practitioners from the fields of statistics, computer science, information systems, and marketing to discuss the growing use... Less